Kona ‘24 Reveal & Genesis.com Asset Shoot

To support the highly anticipated reveal of the ‘24 Hyundai Kona, the brand partnered with Chelsea Kauai, a model, photographer, influencer and movement enthusiast from Hawaii.

Over the course of one shoot day in Joshua Tree, we captured enough footage to execute 4x videos and a slew of stills. All work was to generate buzz leading up to, and after, the New York International Auto Show.

In mere days, the work trended immediately with the total views exceeding 12 million.

@hyundaiusa @chelseakauai is obsessed with her #Hyundai #KONA 🚙 Can you blame her? #ev #newcar ♬ Da Girls - Ciara
@hyundaiusa Hey @chelseakauai show us what your #KONA can do! 🤩 #Hyundai #ev #newcar ♬ Sunny - Ponder & Slip.stream

Genesis is Hyundai’s premier luxury vehicle and their website was in need of additional content. Below are just two of many videos we shot over the course of a 4x day shoot with fashion photographers, MP Curet.

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